about
An agency that ships tools, not decks.
Every tool here was built for a business we were already running. The social calendar was ours before it was a product; so was the reorder list. That is the whole origin story — we needed the thing, nobody sold a version of it we would use, so we built it and then found other people with the same problem.
One portal, three ways to have any of it. Run it yourself and we keep it working. Hand it over and we run it, with a report at the end of each period. Or split it — we do the work, you approve what goes out. The delivery type is chosen when you buy and can be changed by cancelling one and buying the other; there is no upgrade path in this version, and we would rather say so than surprise you.
the rule we build to
Deterministic first, AI second: if code can do it, code does it. AI is for judgement.
It is why George Automation makes no model calls at all in this version. Where a rule, a query or a sum will do, that is what runs — it is cheaper, it is testable, and it gives the same answer twice.
who
One person, and a handful of products.
I'm John, and before I started offering AI automation to other businesses, I was building it for my own.
I run a retail company, and I started creating systems to take care of the work that was eating up our time — content, outreach, stock management, repetitive admin and the day-to-day processes that come with running a business.
They weren't built as demos or made to look good in a sales pitch. They were built because I needed them to work.
Over time, those systems became a real part of how I run my company. They saved time, removed repetitive work and let us operate in ways that simply weren't practical before.
That's what led me here.
Now I take what I've learned building and using these systems inside my own business and apply it to other companies — finding the work that shouldn't need a person doing it manually, and building a system around it.
I'm still running my own business, so I look at automation from an operator's point of view: it has to be useful, reliable and worth having. If it isn't, there's no point building it.